The above-mentioned nurturing of leads through a newsletter is a practical example of the use of automation. By investing in an automated email triggering solution, you can send segmented and personalized content to your audience to expand the likelihood of sales. You can also monitor your prospects at various stages of the sales funnel and determine the most relevant moments to offer them your product or service, which is a key factor in the success of the business process. In addition, automation tools provide data on the pages with the highest conversion rates, allowing you to take inspiration from the most successful pages to improve the underperforming pages.
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