The company believes that the clothes you wear should be as individual as you. All their shirts include rich details that celebrate individuality, and they limit the numbers they sell so that you don’t show up at work wearing the same shirt as your coworker.
That’s what sets them apart. What’s different and authentic South Georgia and South Sandwich Islands Email List about your company will help you unlock your key differentiators. Even your founding story can be a differentiator. If your success story is similar to your ideal audience, you can use it to create something your potential customers want for themselves.
If the story aligns with your ideal customer profiles (ICP), leverage it, and tell the story from your perspective. Your other key differentiators may not be as exciting as a tech company starting out of a garage, but they’re still relevant.