You can create brilliant and engaging content, but if people do not open your emails, then they will not become your customers. Even if your business already has a quite strong open rate, once numbers start to slow down, you’re probably wondering what you can do to push them in the right direction. Today, I will help you improve the open rate of your next email campaign. Email open rate is the percentage of subscribers who open a specific email. These rates usually vary depending on the email subject line and the relevancy.
Let’s take a look a the best open rate strategies which will boost your business. According to Sender, email marketing metrics, and KPIs in , the average open rate is %. In the past Vietnam Email List two years, it has improved by %. Graph About Average Open Rate Vs. Average Clickthrough Rate How to boost email open rates by % Today I will analyze a case study of an Etsy seller who produces cute, handmade stickers. Every month, this seller sends a newsletter with her stickers catalog, discounts, and journaling ideas/tips.
This Etsy seller improved her email open rate and sales when she tried these strategies. Create engaging subject lines As mentioned before, your subject line is one of the essential parts of your email; this is the first thing your subscribers see when they open their inbox. Like an article headline or the tagline of an ad, your subject line is meant to draw attention and get someone interested in what you have to offer. Invest some time in your subject line and analyze previous email campaign metrics before hitting send.