It means that the company describes the benefits of its product or service in a very broad way, which makes it difficult for the customer to see the benefit or importance it brings in their own life. customer sees how your product makes his life better that is decisive in terms of the purchase decision.
The cat level of marketing is for example: – you save WhatsApp Number List money – you save time – cost efficiency – innovation – etc. "With our service, you save money." I've heard that often, because the same rhyme can be said about almost every service on the b2b side.
However, it doesn't bring anything concrete to mind. It's true that your customers want to save money (it's one of the biggest things that drives people to buy), but it's really hard for a customer to see anything in their mind when they hear that cliché. At most, it only raises questions - not the desire to buy.