The candidate's surname must be clear and easily readable even from a distance, especially when it appears on posters and flyers. For this reason it is always better to avoid using overly complicated characters, preferring capital letters - especially for the surname - and adding the candidate's name if there already exists an opponent of the same name. Copywriter advice? It's always better to leave aside embarrassing puns related to your surname to avoid "epic fail".
The candidate's photo: a vote for a face! Even if we know that practically all the graphics we see around have undergone a touch-up, it is always Switzerland WhatsApp Number Data better for the candidate to appear "natural" to avoid that once met in person he is... unrecognizable! This is obviously not recommended if you want to put real transformations into practice. In the case of color adjustments and small improvements to shots, there is nothing wrong.
What must always shine through the photo is the candidate's personality, genuineness and professionalism. Also for this reason, another suggestion is to avoid photos cut out from their background and glued badly on a flat color: the result could be an annoying "tombstone effect" Finally, the look: classic clothing is better than too sporty (scruffy) and a smile is better, only if strictly natural. The slogan: the program, in one sentence It is the phrase that should summarize the candidate's program or his political course, offering us the main reason to vote for him.