In addition to a like and share function, you can also interact in the form of comments. In order to make content creation as easy as possible for creators, a reply to a comment can also be sent in video format in addition to written form. There is also a message function within the platform. Why this TikTok hype? The short video platform was originally known as “Musically”. Lipsync videos and short, humorous videos were created and shared there by a particularly young target group. In Germany, the service is particularly well known thanks to Lisa & Lena , who have spread the dances and humorous videos among German youth. Today, with a total of almost 30 million followers, they are permanent fixtures in the German media world.
In today's platform, the content has diversified; in addition to dance and comedy videos, a lot of informative content, so-called "hacks", is also shared and is very popular among users. The platform also plays a significant role in spreading the personal appreciation Night Clubs and Bars Email Database of the under-25 population, which is very active on TikTok. One example is Estefaniaelisa , who teaches her followers not to respond to negative comments from “haters” and that not everyone is perfect and that a person's value cannot be determined by external characteristics. Top 5 TikTokers @charliedamelio (129.0 M) Charlie is an American influencer who gained international fame through TikTok. She has the most subscribed TikTok account and thus received an entry in the Guinness Book of Records.
Charlie started dancing at the age of 3 and had her first competition at the age of 5. @khaby.lame (120.4 M) Khabanen is an Italian video producer who is primarily active on TikTok. He is known for his short videos in which he makes fun of alleged “life hacks” and presents much simpler solutions for them. In April 2021, his account grew by almost 11 million subscribers within a week. @addisonre (85.7 M) Addison is an American influencer, dancer, actress and singer. When she started TikTok, her dance videos became famous and she amassed over 81 million followers in a year.