Post Engagement Rate Your post engagement rate is the number of people who take action on your posts, compared to the total number of people who see those posts without taking any action. If 100 people visit your Facebook post and get one like, you have a 1% engagement rate. Remember that "engagement" can be anything, including link clicks, shares, and comments, so one user can provide several forms of engagement. Additionally, "negative engagement" exists, such as unfollows and reports. 36. Reach Reach is the number of people who have seen your content in their feed.
Visitors who have your posts shown in their news Chinese UK Phone Number List feed, on Facebook, Twitter, or another network, are added to your reach. Reach can be sorted; organic reach is people who have seen your posts organically, while paid reach is those who have seen your posts because you paid to boost them. Reach does not necessarily mean an interaction or visit; these are simply impressions for brand awareness. 37. Frequency Frequency is the number of times, on average, that someone in your target audience has seen your post. For example, if you have a target audience of 1,000 people, and each person in that audience sees your post once, you have a frequency of 1, with 1,000 impressions.
If 500 of those people see your post twice, and 500 of them do not see it, you still have a frequency of 1. If all 1,000 people see it twice, you have a frequency of 2. Frequency is essential to cap so that your ads aren't spammy or annoying visitors. Your Favorite KPIs I've tried to make this glossary as comprehensive as possible while still limiting it to just key performance indicators. There are a lot of dictionaries out there that spend most of their time defining general terms, and that's not what I was going for.