Native Advertising , also called native advertising or sponsored content , is a type of advertising that corresponds to the form and function of the platform on which it appears. What is Native Advertising technically? The objective of native advertising is to reproduce the user experience of the context in which it is positioned, both in appearance and content . In many cases it is promoted through an advertorial article or takes the form of a video, landing page or in-depth guide. The word “native advertising” refers to the consistency of the content with other media or messages that appear on the platform.
The main feature of native advertising is that it tries to reduce consumers' recognition Beauty Salon Email List of the ad by integrating it into the native content of the platform. Despite being labeled as “sponsored content” or “branded”. Readers may have difficulty identifying native advertising immediately. The classic example is advertisements placed among suggested or related articles at the end of a piece of content. Precisely because of their "native" nature, especially when labels such as " From all over the Web " are used, they can attract clicks from the reader or those who surf the web. A precursor to native advertising is product placement (or embedded marketing ). The product placement marketing strategy aims to place the brand or a product within the content itself.
Hollywood films that use product placement are very famous. Instead, in native advertising, product and content merge within the same platform. Correct-Management-Sales-Team-Go-To-Sales practical guide Do you already have a department dedicated to the sale of your products or services? Find out how to obtain high sales performance from your sales specialists. Learn a proven method for managing a high-performance commercial network. Download now the Practical Guide to Correct Management of the Sales Team Native Advertising formats Contemporary formats for native advertising now include sponsored videos, images, articles, comments, music and other various media forms. Most native advertising methods are tied to an online presence .