Topic (click to select and read) What is Brand? How important is it to the business? 2 Brand Building Checklist Every Business Should Do Before Starting Online Marketing. Brand Building Checklist Item 1: Brand Concept Check Brand Building Checklist Item 2: Brand Design Check Conclusion What is a brand? How important is it to the business? Branding is finding what makes a product, business or company unique. "unique selling proposition" or "USP", which means the unique selling point that you want customers to remember and that stands out from competitors. The important factor for customers to decide to buy is which one is the cheapest? Will buy from that person It's a price war and customers are always ready to change their mind when they find a cheaper product.
And communicate it to customers so that they understand and remember the important condition is that this outstanding feature must be clearly different from competitors. For example, a gift shop business that imports gift shop products from China. Nowadays, importing products from China is not difficult at all as there are many websites that provide Veterinary Email List convenient platforms. It makes trade and import and export easy, such as Aribaba, Aliexpress, there are also many companies hiring to import products. For those who import products and sell them all without creating a brand, without finding anything unique or different from their competitors. The products we sell will be the same as dozens or hundreds of other sellers. The next result is that customers can compare themselves with many competitors. In the online world, searching for various products is easy with just a click of your fingertips.
Customers can only remember a branded product or business, so good branding and consistent brand communication will completely help solve the above-mentioned online business problems. But how do we know if we have created our business brand well? This article from StartUp Now provides 2 branding checklists that every business should implement before starting marketing online. Let's start checking it out together. 2 Brand Building Checklist Every Business Should Do Before Starting Online Marketing. Brand Building Checklist Item 1: Brand Concept Check Is it to check what’s outstanding or different about our brand? Is it better or better than the competition? Include the benefits, are they strong enough for customers to be interested or decide to buy our product? The highlight of the brand concept check in marketing is called theBrands need to repeat it through advertising content in every marketing Communicate these USP points.