• How to use SMS marketing at the height of winter

A crucial period between the end of the old year and the beginning of the new one, winter is certainly the most profitable season for a large number of companies. Between Christmas, New Year, sales, holidays, fashion week, Valentine's Day and St. Patrick's Day... whatever your sector, winter is a season of great opportunities to increase turnover and develop customers. It is essential to define a good communication strategy and not neglect any of the ways in which you can promote your products and services.

So this winter, why not create an SMS marketing Barber and Hair Salon Email List campaign for each of the peak periods most relevant to your business and your customers? The soul of the party: the Christmas holidays If there is a truly essential time to promote your offers to customers, it's Christmas, right? Even if things went a little differently in 2020, in 2019 the budget of Italians had exceeded 500 euros per family. Whether your products are gifts to put under the tree or food to bring to the table, don't forget to send an SMS to your customers a few days before Christmas Eve!

In fact, unlike the detailed newsletters that companies send to customers well in advance to give them plenty of time to reflect, a promotional SMS is a short and precise message sent at the last minute to capture the customer's attention in view of the fateful event. day. If you think that a few days before Christmas it's too late to start an SMS campaign, know that this isn't the case... those who waited until the last minute to give gifts this year too will only be grateful to you! The unmissable: the January sales Everyone knows when the sales start. We await its arrival with even more anxiety the more our budget has decreased due to the holidays.

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