What is email marketing? Email marketing is a branch of online marketing. Advertising messages or information are sent via email to a specific person or group. The emails end up in the contacts' personal inbox, which is why email marketing is also seen as digitalized direct marketing. Many companies rely on this communication channel in their marketing mix because it offers the opportunity to address their customers and interested parties cost-effectively and precisely. Email marketing is therefore considered one of the most effective digital marketing methods ever. There are various forms of mailings.
The most well-known of these is the Bahrain Phone Numbers List newsletter. The terms email marketing and newsletter marketing are often used synonymously. However, this is not entirely correct. What is the difference between email and newsletter marketing? E-mail marketing includes all communication measures that are sent by email and ask the recipient to react. It is the generic term for a wide variety of measures such as sending newsletters or, for example, a cross-selling campaign.
Newsletter marketing is purely about distributing newsletters on a regular basis. Because in 2022 this will mostly happen in electronic form, i.e. by email, the two terms often merge. Another interesting form of “message” marketing is messenger marketing – you can find out what sets it apart from email marketing and what you should avoid when creating a messenger in our article“Messenger Marketing – Tips and Tricks”. What types of mailings are there? In addition to newsletter emails, there are many other types of mailings.