In addition to investing in tools for an inbound marketing project. We cannot forget to measure the results that the actions are bringing to the company. For this there are some metrics for Inbound Marketing that help to analyze. If your strategy presents the desired results. We have separated some of the main metrics ( KPIs ) used, so that you can better understand your results. Metrics for Search Engine Optimization ( SEO ) Understand how the website hits metric is important in an inbound marketing strategy 1- Number of hits to the website Check the access number on your website , so you know how interested your leads are in your product. To generate new hits, it is possible to promote links that lead to your website in posts on social networks.
Or in email marketing for example. Also read How to create and install Google Analytics on your website or blog 2. Viewing your blog posts The number of views each blog article generates gives Belize Phone Number you direct feedback on the types. Of content your potential customers want to read. Start using this data to define your blog's editorial calendar. Searches by origin Paid Media By creating paid media ads , you can boost your brand with specific actions, such as posts and/or offers. They can be created according to your strategy, defining how much will be spent on these ads, on which platform it will be shared and the period in which it will be broadcast. Also Read: How to Advertise on Instagram and Facebook Organic Search Refers to searches by natural media.
When performing a search the first results are sponsored links. Followed by links from organic searches. For your page to appear on the first pages related to the keywords typed. You must work with the SEO settings such as the tags and description of the pages and with good content. Because the first pages that appear, demonstrate visibility and credibility being well positioned. Also read: SEO – Where to start? Direct access Direct access demonstrates that the contact already has a greater interest in your site , he did not perform a general search, because it is when the contact types the address of your site directly in the browser. Also read: What is the Difference between Landing Page and Hotsite.