In a series of previous articles, we expanded on why and how you should fight chargebacks effectively, as 86% of all chargebacks are probable cases of friendly fraud. However, since a sizeable amount of chargebacks result from merchant errors, we want to flip the coin for this installment.
We’ve researched and whittled down nine rookie merchant C Level Executive List mistakes that could lead to chargebacks. Understand these mistakes and use the actionable hacks to circumvent them.
You must ensure that your refund and return policy isn’t letting you down. A good return policy should incorporate the customer’s needs and needs and ultimately help reduce fraudulent chargebacks.
Research shows that most consumers (81% to be precise) who file chargebacks do that because it’s the most convenient cause of action. They prefer to talk to their bank than you — making it crucial that you must take every step to help them reverse that order. The easier your order return procedure is, the higher your customers’ chances will contact you instead of bypassing you entirely.