communicate the real or virtual goods or services offered; the generic brand must convey safety and reliability. It has to be known, known, reliable. On the other hand, the goods or services sold, and the marketing strategies associated with their dissemination, will have to be advertised in various parts of the Metaverse, in forms and language adapted to the context and people of those parts of the new reality through which the user traffic travels. Therefore, marketing must ensure the strength and identity of the brand.
Then use the resulting success to make the goods and services offered pass through the shadow of this great and secure Job Function Email Database identity, advertised in ways we cannot now define: we will have to keep a close eye on possible developments in the Metaverse and on what they will supported technologies. One thing is for sure: To understand its two levels, we must first understand what lies beyond the
Metaverse and its potential worlds. Let's get started right away! What is the Metaverse? This term was coined by author Neal Stephenson in the nineties when he was writing the novel Snow Crash. Today, for us, it is a world under construction, the unprecedented possibility of experiencing the Internet world, a construction site as big as the entire world. With Metaverse, we hope to bring parallel realities to life, fully programmed according to the user's needs and preferences, and most importantly,