The value of trust and attention is essential. For this reason, listening must be the first approach. The community manager knows perfectly the characteristics of every single product of the company and the brand values, he knows the surrounding ecosystem and the relative implications that derive from it for the company. 3. Investigate and analyze your competition Have your competitors launched an innovative strategy or a new feature ?
Warning, this could divert attention from your online Community! Study, analyse, draw conclusions and act: imitating competitors ' products or marketing is not always Industry Email List the best choice for your business. Find an even more interesting content or experience! 4. Manages the digital identity of the company/brand The Community Manager is the voice of the company . When you talk to your that you're being honest with them.
This is why all your messages must convey security and trust in compliance with the company's vision . And they must be communicated with the right tone of voice ! 5. Pay attention to the customer on the web Customer first! An ancient law of marketing that every Community Manager Guide should mention. You need to be ready to hear what our users have to say about the brand and their experience with our product. Don't have the answer ready?