At the beginning, a tiny particle serves as the core, and the surrounding water vapor gradually condenses, forming links around the core, causing the crystals to gradually grow, and eventually form snowflakes many times larger than dust. If you don’t believe it, we can also find patterns in strategic evolution. In 2015, their growth model was simplified from the original five core directions to focusing on three key areas: brand community, products, and customer experience.
In 2019, they further clarified their strategy and Australia Phone Number List formed the "The Power of Three" framework, which focuses on Innovative products, omni-channel user experience, and new market development. So, what can you see evolving from this framework? Innovative products represent strategic growth, focusing on product development; user experience represents operational growth, focusing on community operations; new market development represents traffic growth and focuses on external global channels; then, how does it do externally? Trilogy:
Establish a brand growth center Form a content center Managing digital communication channels It looks hollow, right? Don't worry, I'll unfold it. In the past, brand management was mainly limited to system construction and system promotion. For example: VI, LOGO, mission, vision, values, brand promise, appeals, declarations, stories, all promotions also revolve around a series of actions