The advertising market has had to work hard to keep up with the rapid changes in mobile technology To stay one step ahead of users’ distaste for advertising itself, a slew of new advertising opportunities has appeared. A favorite among these is incentivized advertising, particularly in mobile entertainment apps. Chief among incentivized ads is the rewarded video ad. In this article, you’ll learn what a rewarded video ad is; the pros and cons of using this type of ad for users, developers, and advertisers; the average ad specs; and some top platforms providing rewarded video ad options. What are rewarded video ads. A rewarded video ad is a video that a user can choose to watch in exchange foran extended free trial, a puzzle hint, or virtual currency, for example.
If a user clicks on the ad you can direct them to a URL that you set like your website or a custom post click landing page. With the implications of rewarded video ads, they’re most commonly used in games or entertainment apps. However, they have other uses and placements, and not all are exclusive to mobile devices. Rewarded video ad examples Below are three examples of this type of ad and the incentives that watching the Bahamas Phone Number video provides to the viewer. 1. Spotify rewarded video ads Spotify For regular Spotify users, an option is presented ia an audio ad to watch one video ad and receive thirty minutes of uninterrupted music. This presents the benefits of a Spotify premium subscription no ads but without a monetary exchange.
This can be done as many times as the user wants Giant Boulder of Death rewarded video ads video game Notice the purple diamond and incentive in the lower right-hand corner Since players can use the diamonds to buy additional game features, there is a big incentive for players to watch the ad. Once the option is selected, it is impossible to cut the video short without also losing the reward. This option is presented to the player every few hours, so the reward does not become too readily available. Click II rewarded video ads video game options This mobile game offers several variations of in-app bonuses to maximize click potential. With seven different options, the user is more likely to be motivated by at least one of the rewards .