Booksgrow your email list
Reports
Webinars/Seminars recorded online
Workbooks
Video Downloads
Interviews
Audio content
eCourses delivered over several days or weeks
Checklists and mind maps
Sample chapters
The most important element is your incentive has to be timely, unique and useful.
Do your best to come up with a list of six possible incentives then choose the one that will delight your potential subscribers the most and be the easiest for you to produce – or outsource. Then produce it! (Remember – Keep it SIMPLE!)
Step 3: Choose an autoresponder and create your sign up form.
You need a contact form for sign-up, so your potential subscriber can get your free gift and be added to your newly-created list.
A good email marketing service allows you to send either broadcast or follow up emails. It also allows you to segment your list for better, more targeted responses. For example, you are more likely to get a sign-up for a new list if you send it to the exact segment Belgium Email List of customers who are at the particular step in their journey that would make them appreciate your sign up offer.
Step 4: Set up your landing page.
This simple page has one specific job: make the reader want to sign up. I recommend you do not create it yourself, but outsource the task to someone experienced in landing page creation and set up.
This page should fit your reader’s needs. Consider their learning styles and preferences. If you’re talking to highly visual people such as artists or web designers, try a video squeeze page.
Also, pay attention to tone and voice. Keep it formal for analytical, logical potential subscribers and chatty for social-culture-based, informal groups.
How you’re most comfortable promoting is always the best way to go unless it runs counter to your intended audience’s habi.