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Please read carefully to find out. You will be surprised ! Edited by diana rapoport and natalie stange updated on day, month, year. Benefits of email marketing you need to know main image everyone knows that email marketing is the most profitable and effective marketing channel. Why ? Because it allows you to own your own lists , capture key data from your current customers, send personalized messages, and segment your audience based on your marketing and business goals . Email marketing is a powerful tool for business owners and marketers . In this article, we explore all the different ways to build an effective email marketing campaign to achieve your business goals .