With the recommendations presented by bodies such as the who (world health organization) and the ministry of health, in addition to the measures taken in most states, many businesses had to adopt the home office as a way to keep work up to date in times of crisis. Coronavirus. It is natural that there is a concern about how to sell during this period , how to keep the public loyal to your brand, etc. Here are five tips to ensure your brand's results in the current scenario . Know the audience you want to communicate with and make more sales during coronavirus quarantine1 know the audience you want to communicate with your strategy will only be optimally conducted when.
You know exactly which types of media you use most often and, most importantly, what are the main motivations and fears of those who can become Netherlands Phone Number customers . By getting to know your audience, you will understand how to communicate with them, which is a huge help in generating new leads and selling your services . The process of getting to know the public goes first through the creation of buyer personas, which are fictitious representations of your ideal customers , defined from interviews with those who are already customers and other methods. If you don't know the concept or haven't applied it to your strategy, take a look at this article .
If you have already defined your buyer personas use the information obtained from the study to optimize your communication , prioritizing the channels most used by the public and with the appropriate approach. Tracking the engagement of leads and customers with your brand can also help when communicating with them. This process can be done automatically using marketing automation platforms . These platforms can help you verify who are the people who interact with your marketing actions and create content according to what interests them. 7 benefits of marketing automation for your business identifying sales opportunities with marketing automation cherish digital channels during the quarantine season and keep selling even with the coronavirus epidemic in the world.