Time for sun, relaxation, trips to exotic destinations and digital news! Summer does not slow down the desire to test and improve social platforms. From the optimization of advertising-related features, to the attention paid to users' online behavior, for each target: here is the best of this sunny July. Instagram introduces the sticker that activates group chats New feature for Instagram Stories : a sticker to request to be part of a group chat . It's called " Join Chat " and, by inserting it into your content, allows those who view it to access a conversation in the Direct Messages section of Instagram. Using this sticker, users will have control of their chat, choosing the topic, the participants and the duration of the conversation: an innovation designed to create a dialogue around particular themes or events, as well as to allow influencers and brands to involve users own fans! Untitled project (6)-2 (fonte: Mashable) Instagram removes the display of Likes You no longer see the number of Likes under Instagram posts? It is not a bug, but the latest update introduced by the platform.
After a test phase in Canada, Instagram is experimenting with removing ZNB Directory the public visibility of likes and views in posts in several countries around the world, including Italy. The social visual par excellence wants to shift attention from vanity metrics, to reduce the "social pressure" deriving from publicly exposed "consensus" and to allow users to focus on the contents they are really interested in, beyond the number of likes received. This is the statement from Tara Hopkins, Head of Public Policy EMEA Instagram : "We want Instagram to be a place where everyone can feel free to express themselves. This means helping people focus on the photos and videos shared and not on how many Likes they receive" .
LinkedIn Campaign Manager increasingly rich An official LinkedIn press release announces the enrichment of the Campaign Manager offer with features linked to three specific objectives , to improve key results and alignment with the campaign objectives: “Brand awareness” function. Aimed at helping advertisers increase their share-of-voice. “Website conversion” function . To ensure greater integration with conversion tracking tools, to allow you to create campaigns optimized for specific actions on the site. The “Job applicants” function. Finally, the Campaign Manager offers the possibility of creating adverts for LinkedIn Talent Solutions customers who manage job applications through the social network and the company website. Untitled project (7) (fonte: LinkedIn)