Existed for many years and is not going away. However, a dark website is not for everyone. A dark website can be visually stunning when designed correctly, and for the right industry, a dark website pops off the screen and exudes sophistication. In addition to its aesthetics, a dark website also has good readability. Avoiding the temptation to opt for the stark contrast of white for bodies of text instead of gray will ensure users have a comfortable experience. Don’t forget point 3 above – it’s about getting the right balance between usability and accessibility. The boldness of a black website design speaks for itself. There is no need to be overwhelmed and distracted with too much going on. The simplicity of the website will enhance the user experience and tick all the best design practice boxes. 5. Engaging user experience augmented reality (ar) is set to change the face of retail. Once synonymous with science fiction, ar is now commonplace.
In ecommerce it is empowering customers to try before they buy or even, in some cases, personalize your product. As we continue to live under some form of lockdown, simply browsing in stores is becoming less appealing. Ar creates a fully immersive experience for the consumer to get an idea of the product before purchasing it. The confidence and peace of mind of being satisfied with your choice will convert CUB Directory browsers into buyers. 6. Parallax effect in physics, “parallax is the apparent displacement of an object due to a change in the observer's point of view.” visually, parallax occurs constantly in everyday life, for example in a moving vehicle. Digital designers imitated this everyday phenomenon with parallax effects that enhanced the website design. This beautiful yet surreal look encourages user interaction and is employed through animation, parallax, and parallel scrolling. Using parallax scrolling naturally encourages the user to travel below the fold, thus decreasing bounce rates.

It's no surprise that this design style continues to be a hot trend throughout 2021. 7. Geometric design in the digital world, competition is fierce. An attention-grabbing website is crucial if you want to stand out from your competitors. An intriguing design that will do just that is geometric design. Using abstract shapes creates an interesting way to display your message. This eye-catching design technique: “let the grids and shapes on the page shape the style of the design. Rectangles, squares, triangles and also diagonal shapes can make a website more interesting. This is not easy to do and can go very wrong if designed poorly, but done well, it can make a website stand out from the typical full-width, two-column approach.Investing in visuals is essential to create any successful project. With this in mind, it is worth knowing some visual storytelling ideas and understanding how they can be applied to your business. This way, you can tell a story visually and can improve brand positioning through your images.