Marketing strategy is necessary databased unique consistently implemented. Referring to a case study Gosia showed the effects of anticipating problems expectations and pain points of potential customers during the purchasing process. MUM or what you need to know about the revolution in the Google search engine CONTENTS What is MUM and how does it work? What is the revolution? What is the importance of MUM from the user business and marketing perspective? What is MUM and how does it work?
MUM is an acronym created from the English words Multitask Unified Model. It describes a new model for finding answers to questions through Hit Post the Google search engine . This model was presented by Prabhakar Raghavan at Google IO . The presenter described it as a times more powerful successor to BERT. As a reminder BERT is an algorithm whose task was to help better understand the intentions behind user queries. The purpose of introducing it was to obtain more accurate results. BERT influenced of searches which also influenced the organic visibility and traffic on brand websites. Read also: Create the best content or die!
That is how to not only survive but also benefit from Google algorithm updates MUM is another version of the algorithm whose task is to make users' lives easier . The assumption is that MUM will analyze content in languages and combine various types of data in many layers to provide comprehensive and adequate answers to people's questions. Raghavan explained this on the basis of high mountain trekking. In the example given the user has climbed Mount Adams and now wants to climb Mount Fuji. He enters a query in the search engine about how he should prepare for this expedition. Instead of displaying a dry list of climbing equipment Google .