We use to improve performance, analyze how you interact with our site and personalize content to provide you with a better experience. Blog Auto Force Automotive Academy Free Materials Contact Dark Marketing Sales Volume Classified Ads with Dealer Websites Who Convert More Thiago Fernandez Thiago Fernandez Year Month Day Comments Start Marketing Classified Ads with Dealer Website Who Convert Leads More Let’s talk about everything you need to know about lead conversion. If your dealership was listed in the early 1990s you must have experienced the boom in car classified portals.
Despite initial UAB Directory concerns that they would hurt sales over time they actually proved to be an important intermediary in negotiations between dealers and buyers. But are they better at converting car sales leads than dealers' own websites? So-called classified portals, or vertical portals, are pages that allow dealers to post vehicle offers, mostly used cars. There are many such portals on the Internet today, to name just a few of the oldest. But unlike the dealer website the only content on the portal that needs to be updated is the vehicle quote.
There is no space for institutional advertising or service offerings. Despite this limitation most dealer managers invest heavily in this tool. In the era of digital transformation, customer experience is the most important. Doesn’t the classified portal have more advantages for dealers than their own websites? Data brings answers. 's partners in lead management software have released an exclusive survey of conversion rates across platforms. The results were quite surprising. Who generated the most leads? According to the survey, a total of used car leads were generated in the first half of this year.