In a digital world increasingly permeated by visual content, visual storytelling can play a very important role in building a coherent narrative around your structure . From a single graphic to an album of images, from infographics to videos, there is certainly no shortage of creative ideas for realizing your story within your marketing strategy . Whether it is the story of your hotel or that of a customer, below you will find some ideas taken from a Social Media Examiner article to create valuable storytelling. Your story, your origins Your hotel will probably have more than one story to tell. The only thing that makes it different from all the others is the story of its origins: how was your hotel born? How long has it been in business? How have the properties changed over time - if this is your case? What elements have remained unchanged over the years? Storytelling like this lends itself very well to being developed both in video format, in photographic format and in graphic format.
In fact, all these tools have Australia Phone Number the ability to make the content usable in a linear and more controlled way compared to other more interactive formats which prefer an approach in which the user decides, independently, how to explore the contents. The story of your origins could lead you to create a more intimate and profound connection with your customers: don't underestimate the possibilities also in terms of loyalty. It is interesting to note how, if your story is particularly full of ideas, it is possible to break it down into several parts in order to create more content that will finalize the storytelling once they have all been published . For example, if you decide to develop the narrative of your hotel in video format , the final result may be medium-long term content.
To avoid tiring the user during use, you could think about breaking the video down into several parts, thus sharing the mini-videos according to the programming of your editorial plan and organizing the publication in such a way as to create the right amount of curiosity that could act as incentive to make the user return to your channels to watch subsequent episodes. Beyond the origins, what to do? If your origin story doesn't convince you, you might think about looking to the future instead of the past. How does your hotel contribute to respecting the community in which it lives? The topic of social responsibility is very close to the hearts of Generation Z , which comprises almost 32% of the current world population. Why not highlight the fact that your hotel restaurant uses raw materials from the area ? Shining the spotlight on the use of food produced in a sustainable and responsible manner could have a certain appeal on travelers who love respecting good food production practices.