The concept of Digital Marketing covers a huge number of very diverse techniques, and, to a greater or lesser extent, all of them can be useful. However, this post focuses on knowing what are the best practices that can be applied in 2017 so that, if they are well integrated into the strategies, they can increase the chances of success when entering the online world. Marketing without objectives is not Marketing To begin with, as we always say, the first thing to do is identify and define the objectives well , since these will indicate which of all the existing practices are the ones that will be applied in each case. This is a “best practice” not only for digital marketing, but for all facets of a business. Furthermore, its identification will make two things possible: on the one hand, it will give us a basis for where we are going; On the other hand, its correct definition will help us know if we have increased the results. It must be taken into account that these must be SMART , or what is the same, Specific, Measurable, Achievable, Relevant and defined in Time. Objectives that cannot be measured or that are abstract are of no use; they no longer offer us the data we need to operate correctly. We must keep in mind that these may vary as we are trying to achieve them, but it is good to have a solid base that informs us where we are starting from and where we are going. This relates to the first best practice. Set the right KPIs The Key Performance Indicators, or translated into Spanish Key Performance Indicators, are the markers that help us specify the progress of our actions to know if we are close or far from meeting the objectives (remember that the first thing we have done is establish them). In the world of digital marketing, KPIs are one of the most useful tools for managers, because they report on how the performance of actions is progressing.
It must be taken into account that these are not used to measure results, but intermediate measurements. These are chosen according to each objective, since they may vary. Furthermore, they cannot be very numerous, since the ideal is to check them daily, and we repeat, they are the key indicators. Those that truly relate to our objectives. For example, if one of the objectives is to have 100 more emails of leads in a year, applied to a Digital Marketing strategy, one of the KPIs can be the number of emails we receive per 100 visits to our landing page. This way we will know if we are close to Oman Telegram Number Data achieving it or not with its periodic review. Focus on the customer We will always think about ourselves if we were customers, about what we would like to see and consume if we were on the other side of the screen. What motivates us, how we act... In short, always think about our client before ourselves , ask for their opinion, and tell them about their experiences. What we need is to know it as much as we can. The more and better we know our customers, the better the digital marketing strategy we want to apply will be. Customize everything you can Related to the previous practice, this one appears. People like to feel like people. That companies see them as people instead of numbers. That is, whenever possible, apply customization , you have to forget the automatically generated messages for all of them and create them for each one of them. Customers like to know that the company listens to them, cares for them, thinks about them, that they are the center of the company. Therefore, every action within digital marketing should be focused on this practice. Let's remember that, if we know our clients, we will be able to address them personally. Contact the public The public, the audience wants to talk, we want to talk.
Let's talk then . To do this, there are different actions that can be applied, such as email or social networks. On the one hand, email, which contrary to all forecasts, is not only not dying, but its use is increasing, in part thanks to good digital marketing practices. Email marketing, if properly optimized , becomes a magnificent weapon at a very low cost that is capable of reaching a large number of potential clients. Now we try to contact the right audience, at the right time, telling them what they want to hear. This is why the personalization of emails is so important, they should not feel like just another number on an email list. On the other hand, social networks. In Spain, 81% of Internet users aged 16-55 use social networks, which represents more than 15 million users in our country, according to a study by iabspain. With this data it is evident that you must have a presence in them, having the accounts optimized and active, offering relevant information that may interest them. In addition, social networks can be useful for a multitude of digital marketing objectives, since from them we will have direct contact with customers, a two-way communication that is so valued when thinking about a brand. Also, social networks will help you know what potential clients are talking about, to know what to tell them. This is why good network monitoring techniques are so useful. Finally, social networks can help make the impact of content greater.