In today's digital landscape, marketing means dealing with an infinite amount of data and having more points of contact with customers than ever before. Which is great, if you understand how to use the situation to your advantage. Inbound marketing focuses precisely on aligning a company's efforts with the digital market and the new habits of buyers, but requires a lot of commitment in terms of both time and resources. Today we will therefore focus on the benefits of marketing automation : ROI Budget Advantages and the tools that can help a business do this hard work. ROI It is not surprising that companies that have equipped themselves with marketing automation tools have better results than in previous years.
above all compared to companies that do not have them. What is perplexing, however, is that the difference in ROI between the former and the latter is only 11% (source: stateofinbound.com) when it should instead be around 50%. The reason is that there are still many gaps in knowledge of these tools and unfortunately companies' innovation is not always welcomed by those who are not Australia Telegram Number Data digital natives. In fact, according to an OMI (Online Marketing Institute) survey, around 50% of company managers consider mastery of marketing automation tools important, but only 30% say they have these skills in their workforce.
What can a marketing team do to overcome the problem, fill these gaps and fully enjoy the benefits of marketing automation? Options range from an internal training program to hiring qualified staff to partnering with an inbound agency . Don't assume that purchasing marketing automation software alone will guarantee a higher ROI, so make sure you have the talent in your company to put it to good use. Budget From State of Inbound we also learn that 60% of those who use marketing automation.