The brand learns to tell what is behind the product, the people, their passion and their commitment towards the company and towards the outside world as the positive signs that the brand can leave for the planet and its consumers. COOP e LIFEGATE PER PLASTIC LESS The cooperation in the LifeGate Plastic Less project between Coop and LifeGate aims to reduce the percentage of plastic in Italian seas . The project involves the installation of 25 Seabins , i.e. floating baskets to capture plastic dispersed in rivers, lakes and seas which will see Coop engaged in a sustainable tour of Italy until summer 2021.
For further information on Coop's objectives by 2025 Click here . LEVIS’WELL THREAT x OUTERKNOWN Levis mixes cotton with hemp in the production of its garments. The Belgium Phone Number new collection, which takes the name Levi's Well Threat x Outerknown , envisages the creation of 100% hemp clothing in just a few years, challenging the production and processing costs of soft and wearable garments. CALZEDONIA AND THE RE-LIFE PROJECT The new Calzedonia campaign is RE-LIFE , that is, brought back to life as in the case of cotton underwear or plastic bottles in view of the 2020/2021 leggings and tights collection.
The fiber used is eco-sustainable Nylon 6.6 and certified by the Global Recycle Standard and the European ECOLABEL EU system. Calzedonia and sustainable marketing Calzedonia the clothing reuse campaign UNIQLO'S #UNLEASH THEPOWER OFCLOTHES CAMPAIGN UNIQLO, on the other hand, among its sustainable practices aims to reduce water consumption by 90% in the production of its jeans and does so by transparently explaining all the production phases through 3D technology in its physical stores.