So we built an audience overview into Analyze Buffer Analyze also has a more detailed breakdown of your audience so that you can refine your content or posting strategy to reach your target audience For example if most of your audience are not in your target location you could experiment with
local hashtags or posting times that match browsing behavior in that time zone Here’s something else to consider Instagram and gender age location Email Data interests and more If you have the budget to spare you could run some ads to shift your fan demographics accordingly
Changing your fan demographics takes time Consequently it’ll make sense to check on your audience data every month rather than every day or week Refine your posting strategy The most common questions we get about social media strategy are What is the best time to post?