Skip to content Speedio Blog GO TO WEBSITE 6 mental triggers for sales February 23, 2023Rodrigo SouzaSALES If you work in sales and still don't use mental triggers, it's clear that you're wasting time and money. That's right: this is an efficient, quick and accurate technique that you can apply in a dialogue with your potential customer and finally convert it into a sale. The techniques below work for both the B2C and B2B markets . In this post you will see What are mental triggers? How to use mental triggers to sell? Urgency mental trigger Example of mental urgency trigger Scarcity mental trigger Scarcity Mental Trigger Example Novelty mental trigger Example of a mental novelty trigger Exclusivity mental trigger Exclusivity Mental Trigger Example Authority mental trigger Example of an authority mental trigger Social proof mental trigger Social proof mental trigger example What are mental triggers? Mental triggers are powerful tools that can be used to influence people in their decisions, behaviors and emotions. These psychological techniques are based on understanding human motivations and tendencies, and can be used to persuade and motivate people effectively.
There are many different types of mental triggers, and each has its own specific characteristics and applications. Some common examples include scarcity, which taps into the human tendency to value something more when it is perceived as rare or limited and can be lost; social proof, which uses other people's behavior as a way to validate an idea or product; and reciprocity, which uses people's tendency to return a favor or generous gesture. How to Job Seekers Phone Numbers List use mental triggers to sell? You can use mental triggers in a variety of contexts, including digital marketing ( inbound or outbound marketing ), advertising, sales, negotiation, politics, and even in our daily interactions with other people. They are particularly effective when used alongside other persuasive techniques such as storytelling and argumentation. It's important to note that while mental triggers can be used ethically and effectively, they can also be manipulative and deceptive if used inappropriately. Therefore, it is essential that professionals who use these techniques understand the ethical and legal limits of their use and are transparent with the public about their intentions and practices.
According to a study carried out by the American Association for the Advancement of Science (AAAS) , the act of deciding can be divided into three parts: Mental triggers To start using mental trigger phrases for sales in your negotiations, you must, first of all, show your client that you are a real person and that you also see them that way. These triggers will be able to promote action in your customers and take them out of their comfort zone. Below, we will give some examples of mental triggers that can inspire and be used in sales and marketing strategies in your business: Urgency mental trigger Why leave for tomorrow what you can buy today? The sense of urgency of this type of trigger is usually accompanied, for example, by promotions and based on this, a closing time is set for the offer. For this reason, it is better to buy now and take advantage of this discount, than to buy later. The urgency trigger is one of the most used mental triggers in marketing and sales. It is based on the notion that people tend to act more quickly and decisively when they feel that something is urgent or that there is a limited opportunity. One of the most common ways to use this trigger is by creating limited-time promotions and offers. By establishing an end date for an offer, companies are able to create a sense of urgency in the consumer, encouraging them to act quickly to take advantage of the discount or benefit offered.