Email marketing is an interesting tool for achieving results in digital marketing . It brings together a series of potentials that bring multiple benefits to companies that decide to invest in it. From brand building to communication strategy, including the economic aspect, email can be the gateway to many business opportunities in the digital environment. In this article, we have put together six basic reasons why we recommend email marketing in your digital strategy. Let's go to them. 1. Direct relationship channel Email is the most personal communication tool there is. With it, it is possible to establish a direct relationship with the customer, in a permissive way , with mutual gains. Consumers and brands, in this sense, can understand each other based on a relationship of information exchange , notice of promotions, institutional issues and other strategies. The email box is very useful for nurturing leads and generating opportunities in digital marketing. 2. High possibility of segmentation Email marketing allows personalized messages to reach the right audience in the most efficient way.
This is because sending software is capable of separating contacts based on various criteria, allowing a high possibility of segmentation. This way, it is possible to focus on specific audiences for marketing actions and avoid dispersion . Segmentation helps to increase email marketing performance indicators, such as the open rate. 3. Traffic Europe Mobile Number List generation In the sales funnel, it is clear that it is necessary to increase traffic to a website, blog or online store to generate future opportunities. A large number of visitors has the power to generate a large number of qualified leads , who are preparing to purchase. Email marketing is an efficient tool for generating traffic and directing it to the center of your digital marketing strategy. Retailers do this intensively, which is why it is common to receive so many commercial messages in email during Black Friday , for example. 4. Efficient measurement Performance indicators are the cornerstone of a digital marketing campaign. For email marketing, they are essential and fulfill the function of showing the results obtained from sending emails and newsletters as well as helping to correct the strategy.
Based on the results, it is possible to do A/B testing and create a sending flow with multiple steps and content, until you reach the desired numbers of email openings and clicks. 5. Increased brand value With a relationship comes the creation of brand image . If used well, email can be very efficient in creating an institutional message, with the constant exchange of information. Brand image and memory are essential to strengthen the relationship, create awareness and trust and, therefore, lead to consumption . 6. Affordable investment If all the advantages mentioned above exist, the economic issue is another reason to invest in email marketing. The market offers several software options for managing leads and sending messages, all at an affordable price. Generally, a fee proportional to the number of shipments is charged. This allows small and start-up companies to start their strategy for free and project their investment for future operations. Of course, these are not the only advantages of email marketing. Email is a versatile communication tool that has regained its importance in digital marketing, and can be of great value for a brand to achieve its market objectives . If you're looking for email marketing solutions, let's talk.