The first phase of the Follower Journey covers the first three stages of the funnel: awareness, interaction and profile visits. At this time, people still don't know our brand and we need to be found to make them aware of our existence on Instagram . What can we do? Here various tools come into play to support us, such as: 'Explore' section Reels Hashtag Resharing in stories Mentions Comments Each of these methods can help us get people to connect with us , making them part of our Follower Journey. What contents should you expect? Therefore, to make ourselves known to people in this first phase of awareness we can opt for contents that aim for virality and sharing, such as memes or Reels . But also themes in Real Time and currently trending. At the same time, we must make sure that each content has sufficient identity on a visual level, but also from the point of view of tone of voice. This will allow us to make ourselves recognizable from the first contact.
If in this stage of our journey we provide interesting content for users, they will interact with us, until they visit our profile . Well, it's time to get to the heart of the second phase of the Follower Journey. Second phase: people evaluate us This is a crucial moment for us. We attracted people's curiosity . Now, if they find other valuable content in line with their expectations, they will become our followers. From here on, the construction of a relationship will begin where the contents will be our voice to dialogue with Croatia WhatsApp Number them. The second phase of the Follower Journey, in fact, involves the following steps: follower, relationship creation and loyalty. What contents should you expect? At a content level we can no longer exclusively predict content with a viral impact, such as Reels, memes or real time topics. It's important to take a step forward by providing valuable content for our new followers. It's time to think about richer and more elaborate content, such as carousels, that give depth to our profile . Furthermore, it is important to dialogue with the community and give value to the comments we receive, which are excellent micro data and ideas to take into consideration for future content. The comments, in fact, represent a bridge between what our brand offers and what our target would like to see .
Taking them into consideration can help us direct our content strategy, by actively listening to the community. Finally, in this phase it is important to be constant and consistent: in social presence and in the quality of content. Third phase: it's time to buy Here we are in the last phase of our Follower Journey, which includes the final stages of the funnel: customer and ambassador. After discovering us and building a relationship with us through constant and qualitative dialogue, people will have developed trust in us. Enough to consider us for their next purchase or for their next consultation. But be careful : even in this phase it is important to cultivate a relationship with our community day after day. As? Through valuable content, consistent and in line with their expectations. What contents should you expect?