It is advisable to maintain a rating of 4 or higher. Take advantage of ratings lower than these to know what aspects you need to improve in your business. How many opinions do I need? Search Google for businesses similar to yours and near your location. See the comments that have the first 3 results and try to get a similar number of messages. Add quality photos Photos can be the differentiating element that makes people decide on your business. No matter what you provide a service, many consumers need to put an image on what they are going to buy.
It always gives confidence to see who or what we are dealing with. Consider that we have a greater capacity to retain visual content. « We remember up to 80% of what latestdatabase.com we see , while only 20% of what we read…» Likewise, " 60% of customers are more willing to contact a company whose images appear in search results..." The more quality photos you have, the better. We recommend that you have at least one photo of: product (if it is a service you can take a photo of your work team) exterior of your business interior people who work with you company logo Add information about hygiene protocols Explaining or showing your health and safety routines in your business will give your visitor greater confidence and peace of mind.

In addition to adding photos, you can add a section with safety information, as in the following example of a restaurant: Use updates Most businesses have this section empty, but it can be very useful to communicate news, offers, new products, events or promote a new article on your blog. For example, if you have a bakery you can add photos of cakes that are only seasonal, summer discounts, etc. Conclusion Ready! Now you know how to easily make yourself known with Google Maps and optimize your position. Keep in mind that to be in the first places in the Google Maps snippet, a lot will also depend on where the person you are looking for is located.