views: 30279 The global personal computer market is facing a severe shrinkage. IDC recently estimated that PC shipments this year will drop by 10. Compared with HP, Dell and rescue, Lenovo's recent performance is still the leader in the PC market, and its second quarter sales of this year are Growth of 13, but Lenovo relies almost entirely on China for its sales, and China's PC market is also shrinking.
Compared with Apple, Lenovo's predicament is even more obvious. Lenovo's sales of smartphones and tablets in one quarter are only equal to Apple's sales of iPhone latestdatabase.com 5s in one weekend. Lenovo's revenue in the second quarter was US9.8 billion, while Apple's was US37.5 billion in the same period; Lenovo's gross profit margin was only 13, while Apple's gross profit margin was higher than 50. In the face of a rapidly changing world, how does Lenovo respond Lenovo Group announced the establishment of a digital marketing team at the end of November this year.
Chen Xudong, president of China, said in an internal conversation with employees that traditional enterprises like Lenovo Group are obviously better in terms of user attention, response speed, response to user needs, employee innovation, and operational efficiency. It lags far behind Internet companies. Already a subscriber log in Online + paper reading Subscribe to the world for unlimited reading Read the world without any limit on the number of articles AI simulated human voice reading Special inclusions from The Economist, BBC and Nikkei View subscription plans Are you a student Complete verification to enjoy a monthly