This work consists of the following tasks: selection of a topic for the article that will best match the user's search query; preparation of the thesis plan of the article; compilation of a list of key words for use during the preparation of the material; use of internal links that fit logically into the text; writing the text, discussing corrections
with clinic specialists; publishing content and optimizing the page with meta tags; adding link blocks in each article; adding a CTA button in articles Mobile Phone Number that allow the user to contact the clinic's specialists without leaving the page; creation of article headings for the convenience of users.
Columns on the blog of the clinic of plastic surgery Results of work with the blog Blog traffic increased 7 times in 2020 compared to 2019. Schedule of visits to the blog of the plastic surgery clinic In September 2020, the Ringostat call tracking system was connected. The graph shows that in the last 2 months (September-October 2020)