Of course, this is also the purpose of competitors. Because the longer the processing time, the longer the ASIN freeze time, the higher the profit for competitors. 2. Seller’s response measures It is easy to determine whether a competitor is causing trouble. The first is that you have not received an email reply from Amazon. At this time, the seller will become suspicious, because the real brand owner wants to solve this problem. Contacting the brand directly may be more effective as they may be able to tell you that a complaint was never made.
The seller then simply has the brand contact Amazon to state that they are the legitimate copyright holder and never filed a complaint. At this Gibraltar Email List point, . Another situation is when you are both the seller and the brand owner. It's not uncommon for competitors to file infringement complaints against private brand owners, and you may have to spend a lot of effort convincing Amazon that it owns the brand. If the appeal fails and the seller is absolutely sure that no rights have been violated, then a DMCA counterclaim can be filed.

Sellers can immediately raise the issue after receiving Amazon’s notice of removal. Amazon will send your counterclaim to the plaintiff. If the plaintiff does not ask the court for resolution, Amazon will restore the product listing within 14 working days after receiving the counterclaim. There will be more and more such issues on Amazon, so sellers need to have a lawyer to deal with such issues so that they can better understand trademarks, IP and copyrights.