However, occasionally goal conflicts can also have positive effects. For example, if a company aims to save production costs but also increase production numbers at the same time, this initially seems contradictory. However, in an attempt to achieve both goals, new, more efficient processes could emerge.
How to define your marketing goals It is best to use the SMART concept for goal setting . The acronym covers the essential points that must be taken into Azerbaijan Email List account when planning. According to the concept, marketing goals should be specific, measurable, appealing, realistic and timebound ( Specific , Measurable , Attainable ,
Relevant and Time bound). SMART goals We recommend that you pay attention to the following features: Formulate your marketing goals precisely and clearly , otherwise your employees could initiate incorrect measures or, in retrospect, present inadequate development as a success. Set metrics that your employees can use to orientate themselves.