“It’s all smoke and mirrors.” “It’s ideated in the conference room of people who make a very nice salary. It’s all smoke and mirrors.” Then they start investing in advertising before even testing how the product resonates with customers — a recipe for waste. Skip this. Instead. Sharma recommends that early-stage startups launch slowly. starting with organic social and content marketing. and investing in paid ads only after some positive customer feedback. Don’t use ‘number of paid posts’ as your influencer KPI. Sharma didn’t invent influencer marketing. Dwayne “The Rock” Johnson collaborated with Microsoft to help launch the original Xbox 20 years ago — when Sharma was five.
You could even argue influencer marketing dates Ghana Phone Number List back to the fourth century: Still. during his time at Hint Water. Sharma helped pioneer influencer marketing on social media. a.k.a. influencer marketing as we know it. His team collaborated with popular YouTubers and Instagram users. like Sara Dietschy. to spread the word about their seltzer. His key takeaway: brands need to select influencers whose mission is aligned with theirs. The thinking should be. ‘How do we get something where both parties are equally aligned and get content out of that?’” Similar mindsets and audiences. he said. are more likely to lead to effective. mutually beneficial content.
Bring creative in-house ASAP. Too often. Sharma sees companies get gun shy about hiring a head of creative. or an in-house creative team. If you have the resources. do it. he advised. Outsourcing creative projects is expensive. “You end up overpaying creative agencies and freelancers when you don’t need to.” he said. “Don’t spend too much on agency fees when you could build your own in-house team.” “Don’t spend too much on agency fees when you could build your own in-house team.” Moving creative in-house also saves you time. It means faster internal communication and easier troubleshooting — and it means your media buyers can spin up new ads to test in no time.