In this article, we talk about these tools and how to use them strategically to do business. instagram-stories-what-are Instagram Stories appeared on the platform in August 2016, a year in which there was strong worldwide interest in the rapid rise of another social network: Snapchat.
Of "Snapchat" inspiration, not to say Japan phone number list complete plagiarism, the Stories immediately win the hearts of users who thus decide to abandon Snapchat and test this feature to implement their own community. For the first time, in fact, users can show and tell themselves in short 15-second videos that disappear after 24 hours .
A simple, fast and catchy tool with which to keep attention high on your profile and increase the feeling of proximity between users. According to the latest data released by Instagram, over 500 million out of 1 billion active users use Ig Stories every day. But how has 2016 to today? Video content is always 15 seconds long, while viewing a photo uploaded to Story is 8 seconds long.