Choosing certain colors is essential for the brand identity process : here are some useful tips for creating a coherent and visually appealing site. The psychology of color Defining the color palette of a website is essential for sharing a first message with the user. For this reason it is important to know the psychology of color which explains the relationship between colors and the human brain. In fact, colors are not only perceived by the cerebral cortex, but also influence the psyche, connecting to emotions, feelings and semantic associations . These connections are the basis of the main emotional marketing techniques .
The psychology of color is based on a Bahamas Phone Number List combination of cultural, psychological and scientific notions: on the basis of this it is possible to define for each color some more or less suitable categories of use. Choosing certain colors is essential for the brand identity process : here are some useful tips for creating a coherent and visually appealing site. The psychology of color Defining the color palette of a website is essential for sharing a first message with the user. For this reason it is important to know the psychology of color which explains the relationship between colors and the human brain.

In fact, colors are not only perceived by the cerebral cortex, but also influence the psyche, connecting to emotions, feelings and semantic associations . These connections are the basis of the main emotional marketing techniques . The psychology of color is based on a combination of cultural, psychological and scientific notions: on the basis of this it is possible to define for each color some more or less suitable categories of use.