This makes your goal more concrete and makes it easier for you to implement and measure it. Defining the buyer persona is essential for formulating goals. You also need to know which channels your intended target people use and are looking for their needs to be met. 3. Create content and choose suitable channels The process of content seeding does not begin with the placement of the content, but with its creation .
Create unique posts with strong added value for your users and future customers , because only then will they be shared. This also means that you cannot equate South Africa Phone Number List your posts with your products. Do not market or design these as advertising materials . This reduces your credibility and the expression of your professional expertise. When searching for topics, companies can use authority sites in the industry and pick up topics that they have already linked to. Even those that receive a lot of response on social networks can be relevant.

Link databases like ahrefs or keyword tools like HyperSuggest help collect ideas . You should also pay particular attention to the format and purpose of the content and use this to determine the appropriate form of content and the platform. Basically, content seeding includes all media channels (paid media, owned media and earned media ). The choice of distribution platform therefore depends on the company and the campaign , so that it should be aligned to different media formats when the content is created.